Breakout 5A – The Nuts & Bolts of Advertising & Marketing Reviews

This foundational course will introduce the practice of advertising and marketing material reviews from the perspectives under multiple regulatory regimes.  Students will leave the course with an overview of the critical concepts that govern this practice area.

Learning Objectives:

  • Leave with an understanding of regulatory requirements dictated by the firms’ lines of business (products, services, and client base)
  • Develop an understanding of the business stakeholders and internal firm relationships involved in advertising reviews
  • Focus on operational best practices including: disclosure language and legends, filing, recordkeeping and maintenance
  • Understand the art vs. the science of marketing reviews: what it means to be “fair and balanced” and not misleading